Businesses will need to re-think their Facebook strategies (if they have not already) to deal with the mandatory Facebook change to Timeline on March 30th. No more “landing pages” to present a unique look and message to your audience.
No more “Like Us” arrows begging people to become fans. What’s more, the Timeline Cover Image has strict rules about what can and cannot be displayed - No Call to Action, Phone Numbers, Promotions, or Pricing. Businesses will need to put all of that in their Apps which are represented under Timeline by icons. Is this change good for businesses? Initially, no one will like it because some freedoms have been stripped away and money spent is relegated to a “inner” page that companies hope their visitors will find. Eventually, we will get used to it and businesses will have to think creatively to
Why is Facebook doing this? Facebook makes their money from advertising. People do not go on Facebook to shop. If companies are putting all of their promotions and advertising on their “landing page” …what incentive is there to purchase advertising on Facebook? I speculate that Facebook wants to force business to rely on their advertising program by eliminating (or diminishing) the creative solutions that were already effective at promotions.